Sports Betting in Canada: Trends and Popularity

Home » Sports Betting in Canada: Trends and Popularity

The Canadian sports betting market has transformed significantly in recent years. Regulatory changes legalized single-event wagering, making betting more accessible. Today, sports like ice hockey, Canadian football, the NBA, and American football attract the most bets. Competition between local and international operators has also intensified, creating a dynamic market.

This article explores the most popular sports for betting, the impact of new regulations, and whether local or international platforms offer a better experience.

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How Regulations Shape the Sports Betting Market

Until 2021, Canadian bettors could only place parlay bets, requiring them to wager on multiple events simultaneously. The introduction of Bill C-218 changed everything. Single-event betting became legal, leading to rapid industry expansion.

Each province now regulates the market independently. Ontario has taken the lead, welcoming private operators and fostering strong competition. According to iGaming Ontario, legal sports betting in the province generated over 1.4 billion CAD in revenue in 2023.

Some provinces maintain stricter regulations, limiting market growth. However, bettors still access both local and international platforms, raising the question—where is the best place to bet?

Ice Hockey – Canada’s National Sport

As the country’s most beloved sport, ice hockey dominates Canadian sports betting. The NHL sees massive betting activity, especially during the Stanley Cup Playoffs. Bettors frequently wager on match results, first goal scorers, and season-long player performances.

Canadian Football – A Unique Betting Experience

The Canadian Football League may not be as famous as the NFL, but it holds a special place in Canadian sports culture. Betting peaks during the Grey Cup, the league’s championship event.

Basketball – NBA and the Toronto Raptors Effect

The NBA enjoys widespread popularity, with the Toronto Raptors attracting heavy betting action. Their 2019 championship win elevated basketball betting in Canada. Common markets include player point totals, over/under bets, and live wagering.

American Football – The NFL’s Strong Presence

Despite its American roots, NFL betting is huge in Canada. Major events like the Super Bowl generate substantial betting volume. Bettors prefer prop bets, quarter-by-quarter outcomes, and long-term championship wagers.

Baseball – A Market on the Rise

Baseball betting continues to grow, driven by Toronto Blue Jays’ fans. Popular bets include moneyline wagers, total runs, and live in-game betting.

Local vs. International Betting Sites – Which Is Better?

Canadian bettors now have legal access to both local and international betting sites. Some prefer homegrown options like Bet99, theScore Bet, and Ontario Lottery and Gaming. Others choose global giants like Betway, 888sport, and bet365.

Advantages of Local Betting Sites

  • Strict Canadian regulations ensure transparency, legal protection, and safe transactions.
  • Exclusive bonuses cater to local sports like the CFL and NHL.
  • Familiar payment methods such as Interac, iDebit, and Instadebit streamline deposits and withdrawals.

Advantages of International Betting Sites

  • More betting options include a wider selection of sports, events, and in-play markets.
  • Higher-value promotions attract players with competitive welcome offers.
  • Advanced betting technology provides personalized odds, enhanced live betting, and multilingual support.

What’s Next for Sports Betting in Canada?

Canada’s sports betting industry continues to expand. Several provinces are considering opening their markets to private operators, which will increase competition and improve the overall experience.

Technology will also play a major role in the industry’s future. AI-driven analytics, blockchain-based transactions, and live wagering enhancements will reshape how players engage with sports betting.

Conclusion

Canada’s sports betting market offers more opportunities than ever. Players enjoy licensed local sites and international platforms, each with its own strengths. While ice hockey, basketball, and football remain the most popular betting options, Canadian football and baseball are also gaining traction.

Choosing between local or international operators depends on individual preferences. Some bettors value strict regulation and local promotions, while others seek greater variety and higher bonuses. Regardless of choice, the future of sports betting in Canada looks bright, with ongoing growth and exciting innovations ahead.

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