Sports Betting Reforms in the USA Review
Learn about Sports Betting Reforms in the USA with cCasino.com’s expert insights, industry updates, and global casino news for professionals and enthusiasts alike.
In-Depth Review of Sports Betting Reforms in the USA and Their Industry Impact
Author: Oren Dalal, Founder and Senior Industry Analyst in Casino & Gambling at cCasino.com
Introduction
The sports betting landscape in the United States has undergone transformative changes since the Supreme Court's landmark 2018 decision in Murphy v. NCAA, which repealed the federal ban on sports wagering. This decision paved the way for individual states to legalize and regulate sports betting, fostering a rapidly expanding and highly competitive market.
According to the American Gaming Association (AGA), sports betting handle in the U.S. surpassed $150 billion in 2024, representing a 20% growth year-over-year, with revenues exceeding $7 billion.
Key Legislation and Federal Initiatives
The SAFE Bet Act, introduced by Senators Richard Blumenthal and Paul Tonko in 2023, aims to establish nationwide minimum standards to protect consumers and curb gambling addiction. Key provisions include:
- Affordability Assessments: Operators must verify bettors' financial ability to place wagers, helping to prevent problem gambling.
- Advertising Restrictions: Limiting the exposure of gambling advertisements, particularly towards vulnerable populations.
- Artificial Intelligence Regulations: Guidelines on the use of AI in marketing and customer retention efforts.
- College Sports Protections: Prohibiting bets on college athletes to safeguard their welfare.
These initiatives reflect an increasing federal acknowledgment of the societal risks associated with expanded gambling access.
State-Level Regulatory Developments
States continue to customize their regulatory environments to balance revenue generation with consumer protection:
| State | Sports Betting Tax Rate | Regulatory Measures | Responsible Gambling Initiatives |
|---|---|---|---|
| New York | 51% | Imposes daily deposit limits; mandatory responsible gaming programs | Funding for addiction treatment; AI-powered monitoring tools |
| Illinois | 15% | Per-bet transaction fees; strict licensing requirements | Operator-driven affordability checks; public awareness campaigns |
| Louisiana | 21.5% | Restrictions on college sports bets; taxes support athlete scholarships | State-funded support programs for gamblers |
Sources: Sports Betting Dime, AP News
Industry Response and Responsible Gaming
Leading operators such as DraftKings and FanDuel have intensified their responsible gaming efforts. DraftKings appointed its first Chief Responsible Gaming Officer in early 2025 to spearhead harm reduction strategies and improve user safety tools. Similarly, FanDuel has revised its VIP programs to mitigate high-risk gambling behavior.
These steps highlight the industry's shift towards integrating corporate social responsibility with sustainable business growth.
Emerging Trends and Future Outlook
Advanced technologies like artificial intelligence and blockchain are expected to further revolutionize the industry by enhancing user personalization and security. AI-driven behavioral analytics will help detect risky gambling patterns earlier, enabling proactive interventions.
Moreover, the ongoing evolution of legislation at both federal and state levels will require operators to remain agile and compliant to maintain market share.
Conclusion
The sports betting industry in the U.S. is at a pivotal point, balancing rapid growth with increased regulatory scrutiny. Success in the coming years will depend on the ability of regulators, operators, and stakeholders to collaborate on creating a safe, transparent, and innovative betting environment.
Related Articles
Frequently Asked Questions (FAQs)
What is the SAFE Bet Act and its purpose?
The SAFE Bet Act sets federal minimum standards for sports betting to protect consumers and reduce gambling-related harms.
How are states adapting to federal reforms?
States implement their own tax structures, wagering limits, and responsible gaming programs tailored to local needs.
What role do new technologies play in the industry?
AI and blockchain technologies improve personalization, security, and regulatory compliance within sports betting.
